
Two of the industry's most exciting and respected trainers are joining forces to deliver a one-of-a-kind workshop designed to revolutionize the way BDC and sales departments work together. This immersive, day-long event will provide hands-on, actionable strategies that break down silos and create a seamless, high-performing team. By aligning goals, streamlining communication, and implementing proven techniques, you’ll unlock new levels of operational efficiency that lead to more sales, increased profitability, and a more harmonious dealership culture.
Whether you're a BDC manager, sales manager, or a frontline associate in either department, this is an event you can’t afford to miss! You'll gain invaluable insights, real-world applications, and a fresh perspective on how collaboration can drive success. Expect to leave not only motivated and empowered but also fully equipped with the tools and strategies needed to make an immediate impact. Plus, with the energy and expertise of these two top trainers, you’re guaranteed a session that’s not just educational but also engaging, dynamic, and downright entertaining.
Shawn Armorer
BDC Alchemy
"Manage the data and coach the people"—this is the guiding philosophy of Shawn Armorer, owner and founder of BDC Alchemy Coaching and Consulting.
With over two decades in the automotive industry, Shawn is a recognized expert in Business Development Growth. He specializes in designing and restructuring revenue-generating BDC departments, helping dealerships optimize operations through a blend of business analytics and human development. His proven methodology has driven efficiency and success for dealerships of all sizes.
Beyond strategy, Shawn is passionate about people. He has mentored and developed hundreds of professionals across North America and overseas. His expertise has earned him invitations to speak at industry conferences, guest appearances on leading podcasts, and an impressive client roster. In addition to leading BDC Alchemy, he serves as Vice President and Strategic Advisor for BDC/BRD Operations at The Lion Partnership.

Larry J. Feldman
Career Changers USA
When Larry J. Feldman takes the stage for his training sessions, all eyes… and ears… are on him. With a dynamic blend of storytelling, humor, historical insights, and famous quotes, he delivers practical wisdom that resonates. His interactive and engaging style has captivated thousands from New England to Florida, Pennsylvania to California, and even Canada.
A 30-year veteran of the auto industry, Larry has excelled as an award-winning Cadillac Salesperson, General Manager, and Dealer Principal. Since 2012, he has owned and operated Career Changers USA, a leading recruiting and training company. The Host of the Lethal Sales podcast and the author of Inner Moron Demons: How to Avoid Them and Live Your Best Life, a guide to overcoming self-sabotage and achieving success.
